Research & Innovation

Think . Feel . Create

Think with our senses, Feel with our minds and Create with a purpose to make people healthier and happier through our products & technologies.

Our humanised design approach of Think.Feel.Create drives meaningful innovation in our products, processes and approach. To fulfil our purpose of making people healthier and thereby happier, we have instilled innovation at our core and customer centricity at our concentric locus.

Every day we endeavour to make our products & solutions more accurate, safe, responsive, functional, user friendly and connected. As we rapidly move towards connected medical devices, we are moving equally rapidly towards creating connected systems & solutions. The whole ecosystem is aimed at fulfilling our purpose of making people healthier by ensuring accurate detection, prevention & home management of lifestyle diseases.


Elevate the Status Quo

We continuously challenge our own status quo to remain innovative. This constant soul searching helps us remain forward looking, flexible, collaborative and committed to deliver safe, accurate, reliable, user-friendly and compliant medical devices every single time.


Clinically Accurate

The foremost goal for all our products & solutions is to give results that are accurate to the highest degree of precision possible and to meet global standards of safety and compliance.


Balancing Feelings & Actions

Our Think.Feel.Create design philosophy  is centric to all our products. It guides us and helps us increase the safety, comfort and performance of our products and solutions. This user-led, ergonomic approach helps us constantly innovate and create a balance of form & functionality in all our products.


Greater access with digital first

Nureca’s well-recognized digital brands have established an online market leadership in several product categories. The online-first strategy focusses on communicating directly with the customer and providing them flexibility of delivery & payment options.


Think with our senses, Feel with our minds, Create with a purpose

Our philosophy of Think.Feel.Create encapsulates every individual’s need of well-being within his physical and societal environment. We focus on promoting individual wellbeing but in a collective context. We put prevention & care at the centre of our efforts and design & innovate with empathy.

The principles guiding our philosophy are:

  • Put wellbeing first
  • Deliver meaningful innovation
  • Earn trust by exceeding global standards
  • Design with empathy
  • Go digital to create a sustainable reach

USFDA Approved products


Design Patents Recieved


launched in stock exchanges


AWARDS from economic times

5 Mn+

Products Sold Since 2017

Not found